Meet Elke, our new Leading Lady

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After 8 years as Account Manager at LDV, 4 successful years as International Account Director at Duval Guillaume and 2,5 years as Managing Director at Happiness Brussels, Elke Janssens returns to her old love, Duval Guillaume. Together with Jessica Danese, Koenraad Lefever and Dries De Wilde, she takes over the daily management of the agency as Managing Director.

Elke Janssens: "At Happiness I received interesting opportunities, but my intense longing for Duval Guillaume turned out to be too big. This beautiful and iconic brand with top strategic and creative work is where my heart really lies. The wonderful clients, the unique team and the unremitting drive to make remarkable work that has a positive impact on the brands' business are the reasons why I absolutely want to take on this hugely exciting challenge. In addition, it is also enormously enriching to have access to all talents, expertise and tools within the Publicis One structure."

Koenraad Lefever and Dries De Wilde: "With the arrival of Elke a new chapter is breaking for Duval Guillaume. She knows the DNA of the agency through and through and knows like no other how to combine interesting creation with an incredible client service. That we are happy with her arrival is an understatement."

Karel Vinck, Chief Digital Brands & Integration, Publicis One: "With Elke on board Duval Guillaume now has a strong management team that is ready for the future. Elke is a strong and senior profile with a healthy dose of ambition and I am very happy to have her back in our ranks. "


Gold Lion for Red Cross Flanders

Merry Christmas from Syria for Red Cross Flanders received a Gold Lion in the prestigious Film Craft category. The goal of the campaign was to raise awareness on the help Red Cross Flanders is offering in Syria, while most organizations were leaving the warzone. We would like to thank our client for their trust, the creative team for their outstanding work and everyone else who worked on this project.

Duval Guillaume wins twice with Red Cross Flanders at CB Awards this year

BAM! At this year's CB Awards, we brought home 2 silver and 1 bronze award for the Merry Christmas from Syria & Crosses campaign we developed for Red Cross Flanders. These campaigns received these awesome awards in the categories Film, Film Craft & Interactive. We would like to thank the team for the hard work, congratulate all winners and give a big shout out to our clients for their trust in our agency.

Raising your kids can be #notperfect

During the Week van de Opvoeding, De Opvoedingslijn launched their new website. So we needed to create a little online buzz.

On social media we tend to show the best version of our lives. We share our best meals, our greatest trips and the cutest pictures of our kids.

With #notperfect, De Opvoedingslijn encouraged parents to share their not-so-perfect moments with their kids.

Social influencer Erika Van Tielen kickstarted the campaign and lots of parents followed. 

So did the online media, newspapers and radio stations. 

Seasons Greetings from The Red Cross leave no one indifferent

With the help of Belgian ad agency Duval Guillaume, The Red Cross Flanders has launched a deeply moving video this holiday season: a classic feel-good Christmas tune accompanied by the harsh current reality in Syria leaves few unaffected.

The conflict in Syria is about to go into its sixth year. More than half of the population has fled, 13.5 million people need humanitarian aid and another five million inhabitants find themselves stuck in hard-to-reach areas. The only constant in the Syrian conflict, the biggest humanitarian crisis since WW II, is the presence of the International Red Cross (ICRC) and the Syrian Arab Red Crescent (SARC). 

Duval Guillaume supports Viva for Life

From 17 till 23 December Viva for Life takes place for the fourth time. Three presenters from the VivaCité radiostation are locked in a glass studio for six days to raise funds for young children and families living in poverty. Instead of developing a campaign that focuses on children that live in poverty, Duval Guillaume focused their campaign on “normal” kids discovering and doing things for the first time – and hating it: like eating sprouts and going to the dentist. Growing up is not easy. But it’s even harder if you grow up without enough means.

See the ad here: