Stad Antwerpen - The Subliminal Flip Chart

Context

In order to attract new business to the city, the Antwerp city council wants new start-ups to feel at home. That’s why they want to support young entrepreneurs in every possible way. Because we all know how stressful it can be to pitch a new idea.

Idea

That’s why we took the flip chart –the icon of corporate boredom- and turned it into a tool to pitch an idea in a fun and humoristic way. Using the opacity of the rosters, the flip chart was filled with subliminal messages to influence prospects. In a very subtle way, people in the presentation could read encouraging oneliners like ‘LOVE IT!’, ‘AWESOME’ or ‘THIS IS IT!’.